Web Analytics
Web Analytics
For any business to effectively make decisions, quantitative and qualitative analysis of data gathered from digital assets is essential. A number of web analytics tools, including Google Analytics, Tag Manager, various e-commerce analytics tools, and third-party social media data analytics, can be used to track and collect data. To gain insights from the collected data, it should be analyzed using industry benchmarks.
Our web analytics specialists, who work for a web and data analytics agency, put these data-driven insights together to assist you in making decisions for your company or brand.
Your current analytics and metrics measuring tools are audited by Marktonix experts to ensure their thoroughness and, where necessary, to increase efficiency.
Your present analytics and metrics measurement instruments are audited by Marktonix experts to check
their thoroughness and, where necessary, to increase efficiency.
We produce graphical visualisations for the data produced by active campaigns, previous and present sales, etc.
Based on the data collected and analysed using data analytics, we perform A/B Testing.
Marketing requires the use of social media, and the knowledge gathered from these platforms is essential.
Custom tracking solutions can be created by our analytics team.
We perform a thorough web analysis and compare the data in great detail.
Analytics Audit & Consultation
Your current analytics and metrics measuring tools are audited by Marktonix – Performance Marketing and Technology Services Agency experts to make sure they are complete and to make any necessary efficiency improvements. An audit enables us to determine whether the data generated is properly analyzed and enables us to offer advice accordingly.
Data Visualization
To make the information accessible and simple to understand, we create graphical visuals for the data generated from past sales and current sales, ongoing campaigns, etc. It enables you to spot trends and patterns and make informed decisions. Marktonix uses data visualization to improve sales performance, which raises ROI.
A/B Testing
Based on the data collected and analyzed through data analytics, we perform A/B Testing. We test different website designs to see which one works best for your company. We seek to provide the best solution to your problem using data-driven insights, thereby enhancing the effectiveness of your business.
Social Media Analysis
Marketing requires the use of social media, and the knowledge gained from these platforms is essential. Marktonix social media management specialists gather and examine data on user behavior on social media and use it to improve current and upcoming marketing campaigns.
Tracking
To track user behavior on websites and paid campaigns, our analytics team can develop customized tracking solutions ranging from simple event tracking to the complex buyer’s journey. This enables companies to modify their marketing strategies as needed for better and more efficient results.
Reporting
To make sure your goals are successfully attained, we perform a thorough web analysis and compare the data we obtain to your organizational goals. The data collected aids in decision-making for upcoming campaigns and overall business growth.
Analytics: Tracking and Measurement
The process of converting user behavior into useful data is known as analytics. To analyze the buyer’s journey and clearly understand audience behavior, we employ a variety of tracking tools. We use a variety of tracking tools as a performance marketing agency to analyze the buyer’s journey and clearly understand the audience’s behavior. We appreciate the value of data because we are a performance marketing agency. With accurate and useful data, we can scale our campaigns for the best return on investment.
FAQ
What is Web Analytics?
The procedure of gathering, examining, and reporting data regarding the traffic and usage trends of a website is known as web analytics. Businesses can track the number of visitors to their website, where they came from, how long they stayed, and what they did while there using web analytics tools. This data can be used to comprehend how users engage with the website and spot potential improvement areas.
How Web Analytics can help businesses?
Web analytics tools can provide a wealth of information about the traffic on a website, including data about
The number of visitors to the site: This includes both the total number of visits and the unique visitors (individuals who visit the website).
The source of traffic: Web analytics tools can monitor the source of visitors, including search engines, social media sites, and links from other websites.
User behavior: Web analytics tools can monitor user behavior on a website, including the pages they visit, how long they stay there, and what they do (e.g., filling out a form or making a purchase).
Conversion rates: The proportion of website visitors who carry out a desired action, like making a purchase or filling out a form, can be tracked using web analytics tools.
Businesses need web analytics because it helps them understand how customers use their website and spot areas for improvement. Businesses can tailor their website and marketing strategies to better serve the needs and interests of their target market by analyzing this data.
What is Web Analytics in digital marketing?
Web analytics, as used in the context of digital marketing, describes the procedure of gathering, examining, and summarising information about the traffic and usage patterns of a website in order to comprehend how users interact with it and to spot potential areas for improvement.
The number of visitors to a website, the origin of those visitors, user behavior while on the website, and conversion rates are just a few of the details that web analytics tools can reveal about a website’s traffic and user behavior. The website can be optimized for better performance using this data to guide digital marketing initiatives.
What is the conversion rate in Web Analytics?
The percentage of website visitors who carry out a desired action is referred to as the conversion rate in web analytics. This process, called a conversion, can involve anything from making a purchase to completing a form to subscribing to a newsletter. The number of conversions divided by the total number of visitors yields the conversion rate, which is then expressed as a percentage.
The conversion rate, for instance, would be 10% if a website had 100 monthly visitors and 10 of them made a purchase.