Content marketing is a dynamic industry that is continuously changing. To differentiate yourself from the competition, particularly in today’s digital landscape, you need to remain up to date with trends as they change or evolve into best practices. To help you remain on top of the latest trends, we’ll break down which big trends to watch in 2023 in this guide.
Interactive and Broadcasting Content
Footage will never go away! 2020 saw TikTok take over the market and usher in an era of carefully managed algorithmic happiness (plus a few unexpected dance trends). Instagram’s response to its powerful rival in July 2021 was to reward its producers with bonuses for released video content rather than still photos. Consumer behavior has changed as a result, and audiences are now ready to watch their favored brands and artists release engaging video content.
A strong marketing plan must always include interactive material. Everything from giveaways to email signups to Instagram polls can help you boost interaction and develop a devoted following. This means that you need to find methods to add interactive components, like calls to action or video embedding, to your static content.
Design’s democratization
Graphic design is more approachable and user-friendly than ever thanks to the broad success of user-friendly creation tools like Canva. From pre-made models, anyone, even those who don’t consider themselves artists, can produce beautiful designs. Issuu gives users the ability to develop their material after it has been produced. Built-in features like Articles and Social Posts give methods to create complementary materials without having to put in any additional effort, in addition to seamless connections with Canva and InDesign. If you want to produce visually appealing material for every device, 2023 is your year.
Automation and AI
We are becoming more and more dependent on technology and artificial intelligence (AI), and this trend is expected to continue. Companies of all kinds and sectors are adopting AI marketing tools, from editing programmed like Grammarly to robots like Chat Fuel. With AMP makers and prompt options in tools like Google Docs, automation is rising, and this tendency will only continue to spread. By automating choices, this kind of smart technology frees up precious time for strategic planning, team-building activities, and creative growth-hacking meetings.
Utilization of Statistics
Content marketing is evolving like never before towards data and innovation thanks to the change towards short-form content like videos and the tendency towards automation. By learning from how your content works across platforms, being able to read your data will help you better content quarter over quarter. This year will be crucial for tools that assist content marketers in understanding their success and making data-driven choices because there is so much content and constantly improving algorithms to contend with.
e-commerce Is Still Changing
By 2026, according to a Morgan Stanley study, e-commerce could account for 31% of all retail purchases in the United States. This tendency isn’t just related to e-commerce websites; live events like Posh Shows on Poshmark and The Drop on Amazon have made it easier for target audiences to buy across various platforms. Time-limited launches and promos with limited access instill a sense of urgency in customers, which boosts sales. There has never been a better moment to launch your e-commerce strategy, increase your online sales, or create shoppable inventories if you are a company that offers goods or services.
Long-Form Content and Articles
In 2023, blogs and long-form material will be important. Longer content is a priceless asset for content marketing as an inactive method to increase traffic through SEO optimization and superior research. The most significant publications are reports, whitepapers, and long-form pieces. The time required for research and writing will increase, but the outcomes speak for themselves. According to a study from the Content Marketing Institute from 2021, 48% of respondents said that research studies helped their marketing campaigns succeed. Developing an evergreen content collection in these forms should be the goal of creators. When compared to the possible return from curious visitors exploring your content and purchasing your goods and services, the expenditure is negligible.
Trademark Humanization
Glossy ads and formal wording in marketing documents have given way to a cozier, more conversational tone over the past ten years. Marketing strives to engage customers in dialogue rather than relying solely on one-way communication as it has in the past. Brands are becoming more personal, to say it simply.
We anticipate some level of humanity from our content marketing, somewhere between optimizing Intelligence and getting trapped in the Metaverse. We’ve seen this on Twitter for years, with companies like Wendy’s being snarky in their responses to fans or Burger King joining in with memes and popular trends. Target frequently matches customers with goods on its social media platforms, much like a buddy might do in a group conversation. That raises the possibility of a more customized encounter. Make sure that the tone and style of your material is consistent with your business and appealing to your audience.
The Metaverse and Virtual Reality
It seems like everyone is focused on virtual reality as a result of Meta’s abrupt name change from Facebook at the end of 2021 and their ensuing elaborate campaigns with everything from TV Ads to celebrity alliances across social media. Everyone has witnessed the drive to participate in virtual reality, or the Metaverse as some like to refer to it. Even now, you might have a VR headset stashed away in your wardrobe, preparing to make its public premiere this Christmas. There is no disputing that people have become enamored with the concept of a lively virtual world.
Some predicted that this would happen after a few years of worldwide seclusion and lockdowns. The number of individuals entering the Metaverse has been growing rapidly. According to some experts, the Metaverse industry will be worth $800 billion by 2024. This craze undoubtedly has enough support to materialize as a brand-new blended world for all of us.
Many people, however, also think that this won’t be our entry point into future life. Although there is a lot of money to be made in this drive towards VR, it may also end up being an expensive sink with little long-term benefit. Many people will recall that technology has long supported the concept of virtual reality.
The digital fatigue persists
Although it may not seem like a good content marketing trend, digital fatigue—also known as content or format fatigue—is a significant one. The finest content marketing is aware of its target audience’s location and expected behavior. Another outcome of the past few years is that the majority of people now spend a lot of time staring at screens and ingesting material of all kinds. 40% of customers worldwide claim to have encountered digital fatigue in the past 30 days, according to a Twilio study from 2022.
Improve Design and Interface as a priority
Although user experience has always been important, customers today have higher standards than ever. While this is true for the usefulness of applications and websites, your UX shouldn’t end there. It’s equally essential to take into account how well readers are treated throughout the entire reading process. How do people find your content? How easily can they get to it? And how well does it display on different screens? Good content makes it simple for users to browse your website or app, and platforms that give a bad reading experience won’t be effective.